VH1’s esteemed “You Oughta Know” music discovery franchise extends its diverse roster of emerging musical talent into the new year with the addition of independent soul singer Russell Taylor (December 2013). Russell Taylor, will benefit from a month long TV, web, mobile and social awareness campaign and will join the ranks of famous “You Oughta Know” alumni including Adele, Bruno Mars, Ed Sheeran, Lorde, The Lumineers, Mumford & Sons and many more.
Russell Taylor becomes the first to win the coveted “You Oughta Know” distinction after beating over four hundred competitors in VH1’s first ever crowdsourced contest on Artists.VH1.com, VH1’s music discovery site. Taylor, a native of New York, will be deemed VH1’s “You Oughta Know” artist for the month of December 2013. Taylor has recently completed his independently produced album, “War of Hearts.” The second single, “Electric,” will be released in December ahead of the album’s January 2014 launch.
“We couldn’t be happier with these outstanding additions to the franchise,” said Rick Krim, EVP Music and Talent Programming, VH1. “As emerging artists with diverse musical influences and incredible talent, Russell Taylor is the embodiment of what the ‘You Oughta Know’ franchise is all about.”
Russell Taylor, will benefit from significant cross-platform promotion via frequent music video plays, a custom promo spot, interviews on VH1’s music-oriented Tuner blog, VH1’s Top 20 Countdown, mention on VH1’s morning show “Big Morning Buzz Live” and much more.
The announcement follows on the heels of VH1’s inaugural “You Oughta Know In Concert” special, which aired on Thursday, November 21 and has been streamed almost 200,000 times via web and VH1’s digital app. The concert featured performances by past and present VH1 “You Oughta Know” artists including HAIM, JOHNNYSWIM, Lorde, Ed Sheeran, Emeli Sandé, Matt Nathanson and The Lumineers.
Since its launch in 2005, VH1’s “You Oughta Know” franchise has introduced promising new artists on the rise and served as a barometer for what and who’s hot in music today. Many “You Oughta Know” artists have gone on to win industry awards and accolades including “Best New Artist” Grammy Awards and nominations. This highly acclaimed franchise has helped break artists such as Adele, Ed Sheeran, Foster the People, Gotye, The Lumineers, Mumford & Sons, The Civil Wars and many, many more.