New Video: Rico Love “They Don’t Know” feat Ludacris, T.I., Trey Songz, Tiara Thomas & Emjay (Remix)

“I’ve been waiting my whole life to make this video,” Rico Love, who is 31, told BuzzFeed. “I grew up idolizing Puffy and the whole Bad Boy movement. I dreamt of being in visuals like Craig Mack’s “Flava In Ya Ear” or G-Dep’s “Let’s Get It,” to name a few. Those flashy, fly, performance-driven visuals made me fall in love with fashion and excess.”