R&b singer Kevin Ross looks to inspire greatness with the release of his latest video for “Be Great”. After premiering the song last month, he now unveils the black and white video which serves as a great companion to the lyrics. The song also features rapper Chaz French.

The recent tragic shootings in Baton Rouge, Dallas, Minneapolis and Orlando inspired Kevin to re-introduce “Be Great,” with the goal of offering healing through music and encouraging unity in this time where hate and divisiveness seem so prevalent in our society.

“Be Great” was originally released in March of this year, premiered on Billboard, and was featured on the soundtrack of an episode of popular ABC drama, Grey’s Anatomy, which is how the song first garnered mainstream attention. The original visuals for “Be Great” serve as an acknowledgement of the angst of a generation frustrated by police brutality and racism that often leaves its members feeling invisible to the rest of the world.

The subject of the video is a young black man whose brother was killed by a group of overzealous police officers. While his mother and sister mourn with tears and the community gathers to stage yet another Black Lives Matter rally, the subject of the video’s pain manifests itself as rage. He decides to launch an attack against the police in order to exact revenge, but in a moment of clarity, he sees the humanity in the officers and realizes that violence is not the answer to the injustices he’s seeing in the world around him.

“Unfortunately, fear plays a huge role in the relationship between black families and the police,” says Kevin. “Fear creates hatred, misunderstanding, and ignorance within both entities. Everyone wants to go home to their families. That should always be the bottom line. No one should ever feel like they are being hunted.”

For Kevin, who is passionate about social justice, though his video is an homage to the spirit of the Black Lives Matter movement, the song is one about unifying all people and encouraging everyone to be their best selves.

“Black Lives Matter is a necessary statement and a movement that needs to be heard,” says Kevin. “I think our country has gotten so desensitized to black lives being taken that it’s not news anymore. The truth is that we’re all children of God and any time a life is taken by any man, it’s terrible and heartbreaking. I want my music to bring people of all races, religions, and sexual orientation together so we can wake up the world. Humanity needs love more than ever right now and what better way to deliver that message than through song.”

We currently await the debut album from Motown signee Kevin Ross. He’s delivered a couple of EP’s in the past few years and lent his writing talents to other artists as well. That includes the Trey Songz number one single “What’s Best for You”. In addition, he’s also joined Ne-Yo on tour for a number of dates. A true talent and musician, the potential is limitless.