Artists have got creative with how they promote their music in recent years, and Syleena Johnson is no different. After all, a good part of her exposure has come from being a part of the “R&B Divas” reality show cast and reaching fans that way. Now, she’s got a unique plan to promote her recently released “Chapter 6: Couples Therapy” album. She revealed the details to us exclusively in a recent interview, saying:
The movie will take you through the visual part of what the album is saying. It’s like “Purple Rain” meets “Black Nativity”. It’s a full movie that’s 90 minutes with dialogue. It’s not like “Trapped in the Closet” at all. It’s not a musical like that, but it’s a full movie.
We had a chance to check out the movie, and the albums collaborators Dave Hollister and Willie Taylor play big roles in it. Scenes in the movie will play out just as the songs do on the album. So what inspired her to release the movie? She gave us further detail on that as well:
I just got tired of the old style of doing a single and making a video. I think the public gets tired of that too specifically because television doesn’t have video anymore like it used to. Stuff like the countdowns, they don’t have that as much anymore. I think because television and social media are changing, we have to change too. We have to evolve as well, so I wanted to do something I hadn’t done before.
We’ve seen artists like R. Kelly and K. Michelle more recently create musicals to support their efforts, but rarely have we seen a full movie of this kind. It’s always exciting when artists expand their artistry and try new things. Stay tuned as more details of the movie’s release emerge.