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Premiere: Ballad “Faded” (Video)


Currently putting the final touches on his forthcoming EP Suite ’89, Ballad steps out of the studio for a moment and delivers a new video to accompany his song “Faded”. A fan favourite that has racked up 10,000 spins on Soundcloud, the track itself samples the popular Bryson Tiller record “Don’t”.

A very retrospective song produced by regular collaborator Jay Muse, the monochrome video for “Faded” is a sultry affair directed by Alex Fort. Combining loss with lust, the video translates Ballad’s inability to get over a past lover where he turns to drink in a bid to get faded. With his drunken imagination getting the better of him, Ballad conjures up the image of his former flame decked out in lingerie reliving some of their finest intimate moments.

“I did a lot to try and dull those feelings,” Ballad admits. “I wanted to find something to make them stop. Not being able to know how she was doing, or even hearing her voice really ate me up inside, and I knew it was because I wasn’t over the relationship.”

Following up well received singles “What To Say To You” and the Nitty Scott MC featured “Do It Like You”, even though “Faded” isn’t attached to Suite ’89 it gives fans, new and old, something to chew on while they await the release of the EP.

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