Not since the iconic “I’m Every Woman” video from the incomparable Whitney Houston, has a singer flaunted her pregnancy in a music video. Tamar is following in the footsteps of her idol who told her at the age of 14 “Your voice is amazing! You’re going to be a star,” she has released the video for her summertime anthem “The One”.
On Friday, Tamar will be on hand for a live FaceTime chat to accompany the video’s premiere as the ‘’New Joint,” on BET’s 106th & Park. The video for “The One,” which was directed by Gil Green (Lupe Fiasco, Diddy), was shot at the Pier in Santa Monica, California. In addition to BET, the video will be in rotation on both Centric and VH1 Soul. “Love & War” and “The One” are available at all digital and physical retailers.
Co-written by Tamar, Yung Berg and LaShawn Daniels, “The One” samples Notorious BIG’s classic “Juicy,” and is already showing signs of becoming a classic on its own. Tamar described the video, as “just a summer throwback,” but it’s more than that – it perfectly catches the spirit of the summer and the spirit of the song. As the Source wrote, “Tamar is giving us a super summer-y vibe on…’The One.’ Get into the groove, and press play.”
“The One” is the second single from Love and War, Tamar’s highly anticipated debut for Epic/Streamline, set for release this fall.